idea for your business

Archive for October, 2009

There are many online business opportunities for you to try if you want to work from home. Over the years, the Internet has become a valuable tool for consumers and those looking for information. Depending on your interests, skills, and knowledge of online sales, you can start a business selling one product or service, or many products and services. Most online businesses are also very cost effective. All you need is a computer with Internet connection, website, and shipping supplies if sending products to consumer’s homes or offices.

When you first start your business, you will need to learn about the many ways to market your product or service. While building a website is a great place to start, because there are millions of sites online, you need to find ways to stand out and draw visitors to your site. Advertising online is the best way to do so. Building a customer list is another way to reach people. By sending periodic email reminding people that your products and services are available, you will increase sales and build a solid customer base. This will help you build a good reputation online as well.

If you are new to online sales, there are many books, guides, and other items you can read in order to learn more. Keep in mind that many successful online business owners do not have pay much to advertise their websites. They rely on customer email lists, creating blogs, submitting articles to databases, writing press releases, and answering questions on open forum sites. Print advertising is also important – so be sure to take an ad out in local newspapers, magazines, and other periodicals. Include your web address and contact info and watch your sales increase.

Another way to bring in business is to attend conferences, social gatherings, trade shows, and networking functions. Not only will you be able to meet potential customers, you will also meet other online business owners. This can help you increase your exposure because you may be able to swap links and advertise on each other’s sites. While you can always pay to advertise on search engine result pages, as you can see, there are many ways to save money and still get your business out there.

As you learn more about online business, you may decide that one business is not enough. Some online business owner’s run two or three online businesses if they have the time. Depending on your financial goals, you may need to start one or more businesses. Many times, these businesses are similar in nature and rely on the same marketing strategies. When running more than one business, it is important to keep things as simple as possible. Make sure you create simple websites, sell products digitally if possible to avoid having to physically ships products each day, and maintain separate files so you can offer quality customer service, maintain accurate earnings records, and manage your businesses easily. Once you become an online business owner, you will wonder why you didn’t start much sooner.

More people are taking the dip into online business and abandoning the huge corporations with overwhelming superiors and unearthly hours. Some people want to spend more time at home with their families while the others are trying to escape the corporate world. There are some popular online business opportunities you should consider simply because they can provide you with huge amounts of flexibility and they mean good pay as well. Although there is multitude of different online business opportunities available, not everyone would be suitable for the same business opening. Listed below are some of the most popular online business opportunities that you should consider for your online business.

Blogging

One great online business opportunity is blogging. You can actually make money while blogging; contrary to many peoples belief that blogging can only be counted on as an avenue to release their feelings and thoughts on the net. On top of doing some blogging for money, which is becoming a big online market, the simplest way to bring in income is by putting Adsense in your blog so you get paid when people click on them. Therefore, the more hits you receive on your blog site, the more money u stand to earn!

Online Stores

With online stores, numerous items of merchandise can be purchased and turned over online for a decent profit, which can actually generate a huge deal of income. That is why many people are finding that having online stores is a great online business income opportunity. It would be surprising to find out that products you may discover for a dollar or two at a junk sale could be sold for huge profits online. No wonder the saying goes “someone’s junk is someone else’s treasure”. Some excellent platforms to start these businesses are Ebay and Amazon. The beauty of this kind of trade is that you can purchase items from wholesalers and then raise the price at your own store for a profit.

Affiliate Programs

Affiliate programs are one of the most popular online business income opportunities. In return for a specific commission, these programs allow you to do the marketing for numerous companies. You can choose to set up various advertisements on your site and/or on other sites to market the goods or services of someone else. You will then get a percentage of what they pay whenever people go through you to buy these products. Almost anyone can excel at this type of online business, as this can be an extremely simple way to work from home.

Finding something you enjoy doing is important when searching for the best online-based business income opportunities. There are different opportunities to look into and choose from and some of the outstanding online business opportunities that are there for the taking. Some opportunities may not appeal to you considering every person is different. However, you can choose from the numerous opportunities and work to achieve your own success now if and only if you are ready to start work and motivate yourself enough into becoming your own boss.

Many people intent to start an online business because they could see the potential of making money by starting one. The start-up cost is relatively much more cheaper than starting off line business, and it could be started while keeping your day job.

But in reality and from own personal experience few years ago many online businesses fail within the first 3 to 6 months. There are countless reasons, but in reality we could sum them up into three core reasons.

TRAFFIC, TRAFFIC & TRAFFIC

It is same as buying a property, where people always say about location, location and location. In online businesses, traffic is the most important aspect if you want to make money. Lets put it this way, no matter how good is your money making website/blog but if there is no visitors, you will definitely NOT MAKE ANY MONEY.

But if you have a crappy website and somehow you have tons of traffic coming to your site, there are high chances you will make money ( may be not a lot, but there will be some). This is because you are offering people some product/services, and even when many will refuse to buy, there will be always one or two who will be interested. If you have the traffic, then you just have to change or tuned your conversion ratio to give a be better results.

LOST OF INTEREST

It is noticed that many people who go to the Online Business Seminars/Workshop tend to be very fired up at the beginning. They will come home after the seminar and start an online business. However, the internal fire within most of them will fade away (however some will be always in fire – these are the ones will make it) as they could not see their results fast as they wish for. Many of them have this problem because they started an online business model which they do not have interest. Most of them started because they know it could make money, and have seen people making money.

Online business needs passion and interest. You have to treat the business as your real business, and must constantly place in effort to improve it from time to time. In order to place constant effort, many of us need to like what we are doing. If your online business model is at no interest for you, you will tend to let it go easily when things do not go as planned.

NOT GIVING IT TIME TO GROW AND BEING PATIENT

Online business requires time to grow same as off line business. People need to know your website and your product. With millions of websites competing to get visitors, and it is hard for you to be noticed at the beginning. But consistency in maintaining the website/blog will lead to more and more people to notice your website and create repeat visitors. Off course, your website need to have the valuable information for people to keep on coming back in future.

Many people tend to be inpatient with slow progress of their online business, and finally pulling the plug on the business. Any successful online marketer will know that building a successful online business requires time and constant effort to be successful.

CONCLUSION

Therefore, before starting an online business one should understand three fundamental aspects which are identifying business market and models, creating a website/blog if required and making an offer to people by generating traffic to the website/blog.

These fundamental aspects will ensure you have the interest and ability to stay on the business especially at the early stage when many challenges need to be solved before a successful online business will be established. For detail explanation of these 3 fundamental aspects, read on at my website since it will be out of the focus of this article to discuss it here.

The preamble to the United States Constitution begins, ‘we, the people.’ I feel strongly that we, the people, are what make the difference in life, both personally and professionally.

The interaction anyone has at any level with your employees, including you, gives a customer– whether current, potential, internal or external–an opportunity to make a judgment about you, your company, all companies like yours. I’m not just talking about call centers here. All technical support or help desk personnel are included as well. As a matter of fact, anyone who is in the customer service business period.

With continued focus on customer satisfaction, customer retention, and lifetime value of the customer, it is no surprise that contact center operations continue to increase in importance as the primary hub of a customer’s experience. For the customer, the person on the other end of the phone is the company. The contact center is still the most common way that customers get in touch with businesses. In fact, Gartner reports 92% of all contact is through the center. And it’s been reported that 70% to 90% of what happens with customers is driven by human nature, having nothing to do with technology. State of the art technology is a necessity today, but it is meant to enable human endeavors, not to disable them.

I often talk about taking customer service and ‘kicking it up a notch.’ In the food industry, the word ‘lagniappe’ is often used. Its definition is “a small present given to a customer with a purchase. For example, when you go to the bakery and buy a dozen donuts or bagels, you oftentimes get a ‘free’ one or a baker’s dozen. That’s what customer service should be about–giving the customer more than they expected! Let’s bring lagniappe into the contact center industry.

If we’re going to speak about world class customer service, let’s have a working definition it so we’re all on the same page. Customer service is those activities provided by a company’s employees that enhance the ability of a customer to realize the full potential value of a product or service before and after the sale is made, thereby leading to satisfaction and repurchase.

Let’s look at the first W which is Why?

The state of customer service today is not good, be it over the phone or self service. Because 92% of people feel their call experience is important in shaping the image of a company, this reinforces the importance of centers in branding the image of their companies.

In a Mobius Management Systems Survey, here’s what happened because of poor customer service:

60% cancelled accounts with banks

36% changed insurance providers

40% changed telephone companies

35% changed credit card providers

375 changed Internet service providers

Are you one of these statistics? I certainly am.

In a study done by Purdue University and BenchmarkPortal.com, in answer to (1) how did agents satisfy your needs and handle the call, and (2) based on any negative experience, would you stop using this company in the future? the findings reveal a strong correlation between the participant’s age and the tendency to stop using the company after a bad experience.

What does this mean? Younger participants were less tolerant and more likely to move to the competition. People over 65 were found to be more demanding than those in middle age.

What can you do? Give younger callers a ‘wow’ experience–maintain their loyalty. People over 36 probably have more of an ‘emotional bank account’ with the company they are dealing with–maybe had some good experience and therefore are more willing to ‘forgive.’

In a recent study (CRM Magazine/PeopleSoft Web Seminar on How Usability Helps to Drive a Profitable Contact Center), the number of applications required for agents to access customer inquiries were:

3.7% just 1

81.5% 2 – 5

7.4% 5 – 10

7.4% more than 10

As you can see, the majority of applications are 2 – 5. The goal, of course, is to link every point of contact to one central location for a customer-centric, synchronized approach satisfying customer experiences with every interaction.

Strategies for success for world class service should include:

Respond promptly

Handle requests through the customers’ choice of medium

Be brief and clear

Reduce back and forth communications (especially in writing, i.e., email, kick it up to a phone call if it goes beyond two)

Personalized service

Delight the customer

What do we mean by delighting the customer?

Inform and educate them

Establish your expertise and professionalism

Offer options

Diffuse upset, anger, when and if necessary

Escalate, if required

Take Ownership of the call

Remember we’re still on the first W – the Why. Today’s pressures on agents are different than in the past. They are asked to handle more customer, more volume, more complex and/or complicated calls. After all if we could handle our issues with self service, we probably would not call. But if we tried self service and it didn’t work, now we’re upset and it’s an escalated call from the get go.

They’re asked to provide more information, do it faster and be available and accessible. But they are to lower costs, generate revenue, incorporate new technologies, ensure closure and commitment, deliver ‘great’ service and when? Yesterday, of course.

As a matter of fact the CDC (Center for Disease Control) has said that the causes of death for people under 65 are:

21% – environment – war, accidents, crimes

9% – health care system – doctors, hospitals, medications

17% – human biology – not because of lifestyle

53% – because of the way people choose to live their lives!!!

This is the good news and the bad news. It’s bad news because it’s more than half. However, the good news is that this is something we can do something about, it’s about choice.

The #2 W is Who should be trained?

We suggest front line agents/representatives, supervisors, team lads, managers, assistant managers, internal customers and other departments – anyone who is a touch point so that they can learn to speak the same language, and more importantly, not be in an adversarial position, but rather, together they are serving the external customer or end user.

The #3 W is Where should the training take place? Offsite vs onsite, and there are advantages and disadvantages for both.

Certainly it is most cost effective to have training on site. However, distractions are rampant as is the participant’s availability to a person or problem.

Offsite is more costly. However, there are no distractions and the participants are unavailable to other departments, their managers, or any issues. I believe there is psychic value in taking people away from their work stations and off site to acknowledge the touch jobs they have.

The #4 W is What should be included in any training? We believe the following modules provide a robust, powerful, and succinct training curriculum:

* Quality Customer Service

* Rapport Building

* Customer Expectations

* Perception Shifting

* Conflict Resolution

* Language Skills

* Anger Management

* E-Mail Protocol

* Stress Reduction

* Empathetic Responsiveness

* Change Management

* Communication/Listening Skills

* Interaction/Role Play

* Service with a Smile

Further suggested is university certification to up the ante. The more professionally you treat your employees, the more professionally they will treat your customers.

The #5 W is When. We say for new hires, monthly, ongoingly, consistently, whenever change occurs, when stressors increase, and as needed.

We further suggest that each employee get a minimum of 24 hours per year of ongoing training, spread out over time for the most absorption. We divide our trainings into two four hour sessions per day and deliver 6 days per employee. Therefore, 30 people can participate in the training per day. If there has been no ongoing training, we do four days once a month for four months and then a session three months later, and then another three months later. In this manner, training is customized, in real time, and can address whatever challenges are presented when they occur.

In order to invest wisely, you need to have a suitable investment plan that will ensure the appropriate amount of growth for you. Your investments will also need to be safe and easy to manage.

Developing an Investment Plan:

The first step in developing an investment plan is to identify what type of an investor you are. Investor types are often determined by their stages in life. Here is a guide:

- Single person under 40 years old. Focus: Long-term investments, medium to high risk. Emphasis: capital gain, compound growth.

- Two-income married couple, no children, aged 20 to 40 years. Focus: Long-term investments, medium to high risk. Emphasis: capital gain, compound growth.

- One-income family, young children, aged 20 to 40 years. Focus: Long-term investments, low to medium risk. Emphasis: compound growth.

- Single person, aged 40 to 60 years. Focus: Medium-term investments, medium risk. Emphasis: capital gain, compound growth.

- Married couple with adolescent or independent children, aged 40 to 60 years. Focus: Medium-term investments, medium risk. Emphasis: capital gain, compound growth.

- All investors, aged 60 and over. Focus: Short to medium-term investments, low risk. Emphasis: Income.

The following are examples of investment portfolio mixes for the various types of investors.

Low Risk Investments:

Low risk investments are predominately cash, fixed interest and superannuation. This has the lowest risk of all investments but has also the lowest return – in today’s market, approximately 3% to 6% per annum. Fixed interest includes cash, cash management trusts and bonds. They return approximately 5% to 10% per annum, sometimes as high as 15% if you invest in global bonds in good markets.

Superannuation returns and risk profiles vary from institution to institution, however the best and safest usually return on average 10% per annum.

Medium Risk Investments:

Medium risk investments include property and non-speculative shares. Diversified funds, which invest in a range of asset groups, are also considered to have medium risk profiles. Average returns from these types of investments will range from 8% to 15% per annum.

I also like to include the broad spectrum of mutual funds, to be discussed later, in the range of medium risk investments. Some can return up to 25% and more depending on the fund type and managers.

High Risk Investments:

High risk investments include all speculative shares, futures and any other type of investment that is purely speculative by nature. Because with these types of investments we are betting on whether the price will go up, or sometimes down, I often classify this as a form of gambling. Accordingly, the returns are unlimited but so is the ability to lose the total money invested.

The basic rule for investing in highly speculative stock is to build in ‘sell-out’ thresholds, three up and three down. For example, if you buy a stock at $20.00 per share, your sell-out thresholds might be:

Sell out threshold 3 $30.00

Sell out threshold 2 $25.00

Sell out threshold 1 $22.50

Buy $20.00

Sell out threshold 1 $17.50

Sell-out threshold 2 $15.00

Sell-out threshold 3 $10.00

Each time your stock reaches one of the threshold levels, you sell a third of your stock.

If the stock starts to rise, you sell a third at $22.50 and then another third at $25.00 and so forth. If the stock starts to fall, you also sell a third at $17.50, then another third at $15.00 and the final third at $10.00. In this way, you will never lose all your money, however you have also put a cap on the total profit you will make on the investment. This I have found to be the best and safest method for investing in speculative shares. In 1987, my husband and I were saved from the severe losses of the Wall Street crash because we were well and truly out of the market by taking our profits beforehand. Like all systems, this strategy will only work as long as you obey the rules and do not get too greedy.

Mutual Funds:

Mutual Funds are a selection of investments that are professionally managed by a financial institution or organization. These institutions have a wide range of specialists, researchers and advisor’s who devote their time to ensuring that the fund invests in the best companies and assets.

As well as the advantage of having experts manage your investments, managed funds also give you the ability to invest in a wide range of shares, property or fixed interest markets, either locally or internationally, for as small an outlay as $1,000. In the latter case, they also require a savings plan where you agree to deposit additional capital of a minimum $100.00 per month.

Because managed funds cover the whole spectrum of investment risk profiles, you can easily cover your preferred investment portfolio, as described above, by investing in several different funds.

Putting Together Your Investment Program:

After you have identified your investment type, you need to either seek a good financial advisor or devote your own time in researching investment options.

Shares have traditionally outperformed other asset groups over time. However, share markets can widely fluctuate in the short term, so any entry into the market should always be done with a long-term view of up to 10 years. Even the best managed share funds can fall if the stock market crashes or enters a severe downward cycle. As long as you ensure that you are with a reputable fund with good managers and are willing to ride the waves, your investment will do well in the long-term. If you are in the short-term, low risk category then your investments should be in the safer, more stable areas with lower returns.

Rules for Investing:

Investing may seem daunting for a lot of people. Maybe you have tried it once and failed, or maybe you are simply frightened of losing your money.

To avoid losing any capital, you simply need to be aware of the main pitfalls and always avoid them. The simple, reliable rules for investing are:

1. Have a plan. Always ensure that you or your financial advisor draws up an appropriate investment strategy for you that incorporates your risk profile, timeframes and financial goals. As foolish as it seems, many people plunge headfirst into investing without thoroughly working through these fundamental issues.

2. Don’t put all your eggs in one basket. Obvious advice, but many people fail to follow it. Many people think that they are on the right financial track by paying off the mortgage on their family home and then buying another property for investment purposes. Think about it! You have put all of your financial eggs in one asset basket – property. What happens if the property market collapses? Despite common thinking that this is a safe way to invest, the outcome is very risky. You have invested all of your well-earned money into only one area.

3. Build in appropriate timeframes. There is an old saying, “When the tea lady starts to invest in the stock market, it’s time to get out.” What this means is, when the share market is so high that everyone starts to clamber on board, it has probably reached its peak. There are two ways of successful investment timing. The first is to always pick the low-end of the market to buy and the high-end of the market to sell. This is extremely hard to do. Even the best-informed experts have trouble. The second way is to choose good investments and stay with them over the long-term (say 10 years or more) and ride the waves of the market. For safe, easy investing, choose the second method. Do not buy into the top-end of the market and sell once it starts to fall. You will definitely lose money this way.

4. Avoid high-risk investments. These include risky business ventures, highly speculative stock, tax avoidance schemes or too-good-to-be-true propositions that promise unusually high returns.

5. Avoid borrowing for your investments. Although some financial advisors advocate ‘gearing your investments’, this can be fraught with danger. Gearing means to borrow. If borrowing for investments takes you over your 40% fixed costs margin, you will be cutting it too fine, particularly if you lose your current income level.

6. Stay with the traditional and known. The best and surest investments are fixed interest, property and shares. Although all asset classes will fluctuate over time.

Work out the optimum mix for your investment profile, have a safe plan to work with and you can’t go wrong.