Archive for January, 2010
Why Customer Service Metrics Matter
Customer service metrics are performance measures that will aid the company in realizing profits with every customer contact. With the right system and adequate employee training, profiting from every revenue opportunity would not be a problem.
Customer service, or client service, refers to the services accorded to customers before, during and after a purchase. These may come as a series of services that are meant to improve the customer satisfaction level of the target market. These supplemental services may be provided by employees like sales or service representatives or they may be provided by automated devices like self-service Internet sites and Integrated Voice Response (IVR) devices. As a response to tighter competition, a company gain competitive advantage by providing superior customer service. Recent advancements in technology have made it easier for companies to provide customer support to their customers. Some of the most common customer service tools used by companies are support websites, live chats with technicians, customer preferences databases, service levels specialist software and call centers. Companies have also devised various ways of obtaining customer feedback to help them improve their products and services.
Various research undertakings have shown that good customer service is instrumental to having more loyal and happier customers. These studies also show that with satisfied customers come happier employees. Potentially, these two conditions will lead to increased profits and revenues because satisfied customers tend to increase their purchases and make recommendations to other people. Most customers appreciate having vendor support after spending their money on a product or service. Most companies provide this kind of support through face-to-face interactions like email, telephone calls, and chat. Often, the customers choose which interaction channel they are most comfortable with. Call centers or contact centers are often hired to provide this kind of customer support. Companies that are not capable of providing customer service often take advantage of outsourcing. To minimize operating costs, other companies use offshore call centers that usually operate outside of Europe and North America.
When asking about customer service standards that make some call centers stand out, replies such as, “Our target goal is to have 80 percent of calls answered within 30 seconds” or “We strive to respond to all customer requests within 24 hours” are very common. Indeed, customer service standards may differ from company to company depending on the call center capability and the interaction channels used. However, the bottom line of these services is that they enhance the experience of the customers with a specific brand. The interaction becomes an extension of the company’s relationship with the customer. In order to do this, employees should be properly trained so that they can effectively address the various concerns and problems of the customers.
To assess the effectiveness of the services provided to customers, managers use customer service metrics. These metrics will serve as performance indicators so that the company will know what needs to be improved and what needs to be maintained. Among these metrics, fast customer service resolution (FCR) rate stands out because of its correlation with customer satisfaction.
Creativity Management, Business Management, Sales And Marketing
“Teach a man to fish and he will never go hungry in his lifetime”
The proverb above can be perfect analogy for Business management. Precisely because, after you learn business management skills you can be certain that you will not be looking back, you will gain enough knowledge and confidence to manage your own business efficiently and effectively.
You will then acquire an insight into the effort and hard work you will have to have to put in your business, business management skills will, as always help you sail through any hardships you may be presented in the world of business management.
Effective business management needs planning and doing various activities at a time, but to do that you need to be fully knowledgeable in your respective field in details. You can also utilize business management books that are widely available online and off-line to help you gain learnings and expertise in this field. A business manager also has to understand business performance, the financial aspects of a business for without which he will bring no good for a business. Effective management needs to have creativity that is, with limited resources, can still extract development.
Creativity Management techniques
There are many strategies for enhancing creativity management. For instance, there are a number of methods of generating novel ideas, several methods of making diverse ideas, various methods of generating large numbers of ideas and several methods of elevating the frequency of idea generation.
But, it is of great significance to realize that techniques–although there may be thousands of them – are only one element of the creativity management process. Inside the scope of the creativity management framework, they fall in the creative thinking against critical thinking domain.
Can creativity be learned and enhanced?
Utilizing the scale of creativity: a)as a number of ideas generated, b) the variations of those ideas, c) the value of those ideas and d) the frequency of their production, we can scale creative output at any point in time.
After that, we can push individuals through a series of learning process, measure them again and find the + or – displacement.
Comprehending mechanisms such as the experience curve, adaptive and generative learning and automisation all show that creativity enhances with practice.
Once you are able to develop these creativity management, surely, you will be able to make good progress in your chosen business.
Sales and Marketing
Sales and marketing are usually used interchangeably, however, these are two different ideas, albeit somewhat similar. But, it is simple to determine between the two. Marketing is the method of attracting and keeping clients while sales is the actual selling of the product or services to the clients. In medium and large sized businesses, people designated for marketing and sales often do not work together, but it is critical to the success of a business for this to be so.
In small businesses, marketing and sales operations are commonly done by the same person, or the business owner. In such a case, there are no communication constrains because only one person is doing the work. The entrepreneur will always make sales and marketing together flawlessly because they are aware of everything that is happening and do not miss out on anything.
Business Management Essays – Great Benefits Of Reading Them
At this juncture, you will have decided that you possess the skills necessary to be a great business manager. You may have read how you can lead large groups of employees. You may have found out that you will need to be great at getting people under you to do what needs to be done.If you have heard all of this and the job fits your personality, then you should be doing research on how you can be a business manager. When you are making plans for the career change, you will want to make sure that you know a lot about the field you are considering.
Some jobs look good but once you find out what they entail you will find they are not right for you. This is usually true in those coveted high paying careers. People usually get hung up on the prospect of making more money and they forget that they need to choose a career that is fun and interesting. If you dont want to make this mistake you will want to get a hold of at least one educational essay on your chosen careers in business management.
When looking for those essays that describe you career of business management, try to make sure it isnt by companies looking to hire new people because they tend to spin it towards thier business.Consider that if it sounds far too good, then throw the essay in the trash. Dont waste your time on pipe dreams, when what you need is the facts.
There may be a few great websites that will help you find information about working in those careers. You will want to try an essay about business management because the information will be unbiased.
Reading essays on careers on business management that has someone who may be bitter abut thier current position or even thier last one is just as bad as reading the one that is too much like an advertisement. If you look at the essay and it is unbiased you will know exactly what may happen in that kind of job.
Yes, you may see all the bad thing that could happen from the bitter person, but that only applies to the place he worked, making this essay totally useless.
Business Management – What Are The Good Traits
To start a business and have it up and running successfully, you will need to think of some realistic business management plans. With these plans and your dream in mind, you will have to work through the initial difficult stages to build up good business management strategies and the ways to achieve them. Your business-management skills may be the crux between mediocrity and success.
The first and most important step in a good business management plan is to set clear specific goals and objectives. It is easier to achieve goals or objectives that are distinctive and focused. In addition, it will take lesser time but produce better results continually. As such, design your strategies to achieve your objectives. It makes good business sense to organize the “to-dos” for each day so that there is better focus on every task.
Another important business management trait is align your own personal goals and objectives with that of the company’s and give them full focus until each task has been completed. The more time you spent on perfecting a skill, the lesser will be the time taken to complete the task.
Another purpose of setting goals and objectives is to create a way to measure performance and track accomplishments. Such goals and objectives have to be challenging but achievable. You need to be creative and innovative in order to achieve the specific goals and strategic objectives set up in the business management plans.
At the same time, create your company’s mission and vision statements and find solutions on how to implement or accomplish them. Outline the performance targets and the ways to achieve them. This is to avoid going in different directions. Define the company’s passion and the methods to excel in it. Such business management strategies will strengthen the company’s competitiveness in the industry. In addition, setting up long-term goals will determine the company’s position in ten years’ time and mark out the path to achieve them.
Some entrepreneurs may confuse activity with productivity. Most of the entrepreneurs who succeeded have the ability to identify and categorize specific activities that are extremely crucial or create an extraordinary significance that will contribute towards the overall success of the business. More time will then be allocated to ensure that these are carried out thoroughly and effectively. A successful entrepreneur also has an in-build drive that motivates them to persevere and make things happen. This is one of the most important business management traits.
Another business management characteristic is to know how to respond to industry changes and market conditions. A successful entrepreneur will learn through other people’s knowledge and efforts especially those of their clients or competitors. Capitalize on these new ideas or concepts and your business may expand with lesser efforts contributed and within a shorter period of time.
Due to continuous changes, good business management is an ongoing process to constantly evaluate strategies and monitor performance to see if there are better ways to accomplish the goals and objectives or whether improvements and adjustments need to be made. This may even lead to changing the company’s mission or vision statements.
Business Management Principles
Copyright (c) 2008 www.markinglisblog.com
In order for a business to be successful it is essential that it must have a management system capable of ensuring the business can achieve its goals and objectives. The ISO 9000 series of standards relate to Quality Management Systems however as businesses will tend to have one system, formalizing the system to focus solely on quality will have no real benefits to your business. Therefore, it will be necessary to move away from a system focusing wholly on quality, to a system that focuses on all the characteristics of your business.
The main reason your business is in existence is to highlight the requirements and expectations of your customers and other persons concerned (employees, suppliers etc) to accomplish an advantage over you competitors. In addition to this, another objective must be to gain, sustain and develop your businesses performance and resources.
As a means to achieve improvements within your business you should ensure that your business employs the key principles that are fundamental to ISO 9001:2000, these are:
- Customer Focus;
- Involvement of People;
- Leadership;
- Process Approach;
- Factual Approach;
- System Approach;
- Continual Improvements;
- Mutually Beneficial Supplier Relationships.
Following the principles highlighted above ensures that your business focuses on what your customer actually requires and not what they think they require. In order for your business to move forward successfully it is essential that you run it in a methodical and well thought out manner that is highly perceptible. To achieve success from your business you must ensure that your business adopts a business management system which will ensure that continual improvement is constantly being driven by the management system. If your business is to develop and have a business management system that will allow growth and sustainability, you will have to ensure that you build a management system that is focused on your customers. To achieve this objective your business management system must contain systems and processes that are easily understood by the individuals within your business. It is also crucial that these systems can be managed easily and improvements made if they are necessary without any detrimental affect on the day to day operation of your business. The processes within your management system must be capable of being measured to ensure they are performing as required. It does also mean that when setting these key performance indicators, intelligent thought is given to the areas that you are measuring. It is worth remembering that individuals are likely to improve in areas in which they are being measured. Therefore it is critical that any process measuring is carried out in areas that will benefit the system and your business as a whole.