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Vault Past Best Seller Reading Levels by Taking the Road Less Traveled

Millions dream about writing a best-selling business book. They think that surely the world is waiting for their unique wisdom. The reality is far different. The average business book offered by a major publisher sells about 5,000 copies. Even if everyone who gets a copy reads it, that’s not a lot of influence.

Let’s consider how creating 2,000 percent solutions (ways of accomplishing 20 times as much with the same time, effort, and resources) can change the result.

When both usage and delivery effectiveness improve, stakeholders can gain 20 times more benefits than from either improvement alone. When that combination happens, these two complementary 2,000 percent solutions acquire the power of 20 or more individual 2,000 percent solutions. That’s what a 2,000 percent squared solution is. You can also think of this concept as developing a 40,000 percent solution, or a 400 times increase in benefits.

To some, that goal may seem remote. Keep an open mind while I share an example of creating 2,000 percent squared solutions for inexpensively attracting more readers to my books.

In 1998, a best-selling author friend told us that it was important to distribute tens of thousands of free copies of business books either just before the book is published or right after publication. Tom Peters, coauthor of In Search of Excellence (reissue edition, Warner Books, 1988), tells the same story about one aspect of how that book became a blockbuster. When I was writing my first book, I heeded that advice. Before publication, I mailed out thousands of draft copies for advance reading. After publication, I sent out thousands more free copies of the completed book to influential readers. In addition, I created a Web site for the book and put all but two chapters online there for free reader access. The cost to do this sampling was over ,000. I estimate that these activities have directly yielded 20,000 people who have read some part of that book. That means our cost per reader for just this activity was about .00. Since royalties on books like ours are usually around .00, this was a money-losing proposition unless this distribution yielded sales of at least 20,000 additional books. In the case of our friend, this was no concern because his company had paid this sampling expense. My costs, however, came out of my personal pocket. I needed to do better.

For my third book, I decided to create a 2,000 percent squared solution for advance distribution. For that book, I only provided free advance copies to those who helped us create the book. The cost for those copies was about ,200. I also wrote brief articles based on the book and arranged to have them published in prestigious journals and magazines. I next condensed the articles and turned them into brief guides that Amazon.com publishes for free. In the first two years, I estimate that over 30,000 people read some part of that book through these efforts. I estimate that eventual readership through this approach will swell to 100,000 people by the time the third book has been in print as long as the first book has been. If that occurs, I will have attracted 100,000 readers at a cost of ,200. That means the cost per reader will be .012. The first book’s campaign cost 166 times as much per reader as what the the third book’s campaign did, and I will draw far more readers with the new, less expensive effort. These estimated results will provide me with a 66,000 percent solution compared to our first approach (16,500 percent lower cost per reader multiplied by 400 percent more readers).

For a forthcoming book I am developing, that sampling solution has been further enhanced. The pre-launch involves a blog in which the material is tested for reader reaction. I forecast that over 200,000 people will have read some part of the book through the blog before the book is published, and the cost is only the electricity to post the blog entries. I will also reuse the Amazon.com guides that worked well for the third book to add another 100,000 readers at limited cost. Publication publicity will probably draw another few hundred thousand people to the blog samples. I also plan to send millions of excerpts for free by e-mail to people who subscribe to various complementary newsletters. We should be able to increase our total readers by several hundred more percent. Since I carry advertising on the blog, I have a revenue offset to our costs. If enough clicks occur from the blog to advertisers’ sites, this sampling program may well turn out to be free. As you can see, repeating such a process on the same or a similar problem can be profoundly valuable in making further improvements.

To put these 2,000 percent squared solutions into perspective, you need to know what Peter Drucker taught me: Surveys show that only about 10 percent of all business books that are purchased are actually read by anyone. Even more surprisingly, only one in a hundred business books sold is read cover to cover. As a result, a massive business best seller may have only 20,000 readers, and almost all of those have read just part of the book. The 2,000 percent squared solution activities allow me to easily and effortlessly share our message with far more people than business best sellers do at a minimal cost that almost anyone can afford. If some people buy the books based on these low-cost previews, I will definitely have an economic gain.

Now you have learned how you can reach best-selling reader levels for your next business book. What are you waiting for?

Copyright 2007 Donald W. Mitchell, All Rights Reserved

The Internet and online business and foremost, more and more popular by the day in the world today always easy, because people are beginning to see the true benefits of the Web, consumers are starting to the Web more and above all trust, start up costs for an online business are as good as nothing compared to the offline world of business.

Most people only want to re-set encounter, when one of their own online business is to start, how and where to get started.

a search under the keyword phrase “home based business has” and the search results returned 575 million results for that keyword alone.
The

a pretty intimidating figure for someone to start their own home business on the Internet would not you say?

were the same obstacles I was when I first ventured to the online world of business.

But I did not deter me and I hope that will not prevent you want to either start from your own online business.

So I saved you the effort and together the three fastest ways for each (that’s you) to start their own online business with no investment required of the next can begin in less than 24 hours.

Are you ready? I hope so.

Business Model # 1 Affiliate programs.

affiliate programs are simple programs that are set for other entrepreneurs to sign up for the promotion and for the business owner for an agreed fee (usually between 10-75%).

The great thing about affiliate marketing is not cost you a penny to get started, you need not worry about refunds or customer service that come with owning your own product concerns.

Everything you need to worry, the traffic generated on your affiliate link and review the collection of your Commission.

This is the fastest way to get online began. . . Period!

Here are some affiliate directories to give you a start:

Associate Programs – http://www. associateprograms. com

click – http://www. -Relate it. com

Business Model # 2 Resell rights.

Reseller rights are simply products that were already created and available to anyone who is willing to sell to pay for the resell rights.

The head is this, you get ready-to-go sites with proven sales professional letters to convert the. The best part of all. . . You get to keep 100% of profit $ $.
The draw back

You may not claim these products as your own. The original creator of the product to pay the full rights. You get to keep all the profits only.

would not trade off is not so bad you say?

Business Model # 3 Private Label Resell Rights.
Private Label Resell Rights

are simple products that are ready with your name to be branded him.

What I mean by that is that the full right to the product or products and are able to own them as though they themselves do not create entitlement.

This is the quickest way for everyone to an online business that really no experience or knowledge about how to start creating their own products.

The other really cool thing about Private Label Resell Rights Products is with Ready-To-Go Websites, which in turn will save you time and money having to create them yourself.

There you have it, 3 quick ways to Start Your Own Business Online in less than 24 hours.

The easiest way to find one of the above is on the search engines, adding something like this in there search engine web form:

affiliate programs + “what is your niche”

(Note: Use the prices for what you niche. very important!)

This will save you time and target your search much better, where as if you were only Enter ‘affiliate programs’ in the search engine web form that you would achieve a host of results, you will leave frustrated.

Well, the only thing to do right for you is left to make a decision what you would really like to do as an online business.

Once you figured that the only thing that has to do to you, together a.. . Plan for $ $ profit.

The home based business especially are becoming more and more popular by the day in todays world simply because people are starting to see the true benefits of the World Wide Web, consumers are starting to trust the web more, and more importantly, the start up costs for a home based business are next to nothing compared to the offline world of business start ups.

The only set back most people run into when wanting to start one of their own home based business is How and Where to get started.

I did a search under the keyword term “home based business” and the search results returned 64,800,000 results for that keyword alone.

That’s a pretty intimidating number for someone wanting to start their own home based business on the web would not you say?

These were the same obstacles I was up against when I first ventured into the online world of home based business.

But I did not let that stop me and I hope that will not stop you either from wanting to start your own home based business.

So, I saved you the hassle and put together 3 of the fastest ways for ANYONE(that is You) to start their own home based business with next to no investment required and can get started in less than 24 hours.

Are you ready? I hope so.

Home Based Business Model 1. Affiliate Internet Programs.

Affiliate Internet Programs are simply programs set up by the home based business business owner for others to sign up for and promote for the home based business owner for a agreed upon commission(usually between 5 – 75%).

The great thing about affiliate internet marketing is it does not cost you a single penny to get started, you do not have to worry about refunds or customer service that come with owning your own product.

All you have to worry about is generating the traffic to your affiliate link and collecting your commission cheques.

This is the quickest way to get started online… Period!

Home Based Business Model 2. Resell Rights.

Resell Rights are simply products that have already been created and are available to anybody who is willing to pay for the Resell Rights to market them.

The upside to this is you get Ready-To-Go websites with PROVEN sales letters that convert. The best part of all is… you get to keep 100% of the Profits.

The draw back is you can not claim those products as your own. The original creator of the product maintains full rights. You just get to keep all the profits.

Not such a bad trade off would not you say?

Home Based Business Model 3. Private Label  Rights (PLR).
 
PLR are simply products that are ready to be branded with your name to it.

What I mean by that is you get full rights to the product or products and are able to claim them as your own even though you did not create them yourself.

This is the fastest way for anyone to start a home based business who really does not have any experience or knowledge on how to create their own products.

The other really cool thing about PLR products is they come with Ready-To-Go websites which then again saves you time and money in having to create them yourself.

Well there you have it, 3 fast ways to start your own home based business in less than 24 hours.

The easiest way to locate any of the above via the search engines is by entering something like this into there search engine web form:

affiliate programs + “what your niche is”

(Note: make sure you use the quotations around what niche you want to target. Very Important!)

This will save you time and target your search much better, where as if you were to just enter ‘affiliate programs’ into the search engine web form you would get a gazillion results, leaving you frustrated.

Now, the only thing left for you to do Right NOW is make a decision on what you would really enjoy doing as a home based business online.

Once you have figured that out the only thing left for you to do is put together a… Plan For Profit.