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Posts Tagged ‘Reading’

Vault Past Best Seller Reading Levels by Taking the Road Less Traveled

Millions dream about writing a best-selling business book. They think that surely the world is waiting for their unique wisdom. The reality is far different. The average business book offered by a major publisher sells about 5,000 copies. Even if everyone who gets a copy reads it, that’s not a lot of influence.

Let’s consider how creating 2,000 percent solutions (ways of accomplishing 20 times as much with the same time, effort, and resources) can change the result.

When both usage and delivery effectiveness improve, stakeholders can gain 20 times more benefits than from either improvement alone. When that combination happens, these two complementary 2,000 percent solutions acquire the power of 20 or more individual 2,000 percent solutions. That’s what a 2,000 percent squared solution is. You can also think of this concept as developing a 40,000 percent solution, or a 400 times increase in benefits.

To some, that goal may seem remote. Keep an open mind while I share an example of creating 2,000 percent squared solutions for inexpensively attracting more readers to my books.

In 1998, a best-selling author friend told us that it was important to distribute tens of thousands of free copies of business books either just before the book is published or right after publication. Tom Peters, coauthor of In Search of Excellence (reissue edition, Warner Books, 1988), tells the same story about one aspect of how that book became a blockbuster. When I was writing my first book, I heeded that advice. Before publication, I mailed out thousands of draft copies for advance reading. After publication, I sent out thousands more free copies of the completed book to influential readers. In addition, I created a Web site for the book and put all but two chapters online there for free reader access. The cost to do this sampling was over ,000. I estimate that these activities have directly yielded 20,000 people who have read some part of that book. That means our cost per reader for just this activity was about .00. Since royalties on books like ours are usually around .00, this was a money-losing proposition unless this distribution yielded sales of at least 20,000 additional books. In the case of our friend, this was no concern because his company had paid this sampling expense. My costs, however, came out of my personal pocket. I needed to do better.

For my third book, I decided to create a 2,000 percent squared solution for advance distribution. For that book, I only provided free advance copies to those who helped us create the book. The cost for those copies was about ,200. I also wrote brief articles based on the book and arranged to have them published in prestigious journals and magazines. I next condensed the articles and turned them into brief guides that Amazon.com publishes for free. In the first two years, I estimate that over 30,000 people read some part of that book through these efforts. I estimate that eventual readership through this approach will swell to 100,000 people by the time the third book has been in print as long as the first book has been. If that occurs, I will have attracted 100,000 readers at a cost of ,200. That means the cost per reader will be .012. The first book’s campaign cost 166 times as much per reader as what the the third book’s campaign did, and I will draw far more readers with the new, less expensive effort. These estimated results will provide me with a 66,000 percent solution compared to our first approach (16,500 percent lower cost per reader multiplied by 400 percent more readers).

For a forthcoming book I am developing, that sampling solution has been further enhanced. The pre-launch involves a blog in which the material is tested for reader reaction. I forecast that over 200,000 people will have read some part of the book through the blog before the book is published, and the cost is only the electricity to post the blog entries. I will also reuse the Amazon.com guides that worked well for the third book to add another 100,000 readers at limited cost. Publication publicity will probably draw another few hundred thousand people to the blog samples. I also plan to send millions of excerpts for free by e-mail to people who subscribe to various complementary newsletters. We should be able to increase our total readers by several hundred more percent. Since I carry advertising on the blog, I have a revenue offset to our costs. If enough clicks occur from the blog to advertisers’ sites, this sampling program may well turn out to be free. As you can see, repeating such a process on the same or a similar problem can be profoundly valuable in making further improvements.

To put these 2,000 percent squared solutions into perspective, you need to know what Peter Drucker taught me: Surveys show that only about 10 percent of all business books that are purchased are actually read by anyone. Even more surprisingly, only one in a hundred business books sold is read cover to cover. As a result, a massive business best seller may have only 20,000 readers, and almost all of those have read just part of the book. The 2,000 percent squared solution activities allow me to easily and effortlessly share our message with far more people than business best sellers do at a minimal cost that almost anyone can afford. If some people buy the books based on these low-cost previews, I will definitely have an economic gain.

Now you have learned how you can reach best-selling reader levels for your next business book. What are you waiting for?

Copyright 2007 Donald W. Mitchell, All Rights Reserved

Today I will leave you on a little secret that I am at least four business books read each month without any additional time from my everyday use.

Every single person I know success is focused on learning a day, and it is no coincidence. Top entrepreneurs know that ongoing education is an absolute necessity.

I do not mean the kind of education in the school, you get in those dusty old college business books that were full of boring numbers and graphics.

I mean, a different kind of education that is more concerned with “street smarts” than book smarts.

Did you know that the majority of people will never read a book after high school? Our education system leaves such a bad taste in the mouth of the people. If we are forced to learn, we fear the end of the process, but embraced it.

I know that in my own life, it was not until I was out of school that I really began to love learning. I realized one day that learning not only for reading, writing and arithmetic. You could literally learn how to do everything in life.

Whether you want to get in shape, more creativity, build assets, or to start a business. . . It is a learnable skill. With so many large companies are pounds, has inspired it hard to not have to start my own company.

The process of learning is simple: You start by surrounding yourself with people more about the subject than you know. Then you read, hear and see everything they have to teach. Mimic the best, to a level of mastery, where you can achieve on your own ability to innovate. This is what to teach to large enterprises pounds, and be done.

When I realized the importance of learning has started I try to read more business books. The problem was that there never enough time. Sure, I could try to read a chapter a day, but the time would be met every day with something urgent, and the reading would be done before.

I literally had a great business books, I wanted to read the stack, but I was not making much progress.

That is, until one day I discovered a secret to success I learned from a man named Brian Tracy. The secret was to listen to the audio version of the business books in my car while I drove.

You see, every day I had to drive somewhere. There was no way I could forget to drive a car, or not enough time to go. Every day I wanted somewhere no matter what drive, it was built in my life.

I finally came to more and more successful people who listen to all by this strategy. Pretty soon I was going through a book a week to tape. I would even “read” business books, while I was in the gym, taking public transportation or flies (so even if you do not drive, there are still possibilities).

For me the real beauty of listening to business books on tape to listen to someone’s voice I got, and this is how I learn best. It was like I was surrounded myself with these great authors. Everyday, their way of thinking and great outlook on life changed the way I thought. I heard their voices and ideas as much, it was like they were my own friends I could not leave!

Some people are audio learners and learn best when someone talk to hear (like me). Some people are visual learners and learn best when they see the words on the page (I have another secret for you in my online course). A small percentage of the population even touch learners and learn best when moving their body or hands.

If you learn by listening or hearing words in any way shape or form, then audio books are the secrets you’ve been missing to start learning more about each business day. And it takes no extra time!

Life is simply too short to listen to Britney Spears and Snoop Dogg to spend on the radio. Instead, start each time you read done ever thought possible today by listening to audio business books.

A big one is first to hear Brian Tracy’s, The Psychology of Achievement, which you purchase online.

You can get audio books on services, such as www. audible. com (Amazonas. com audio books), you can download MP3′s to burn CD’s or use on your MP3 player.

They are often a bit cheaper than the actual book. You can also record audio books for free at your local library, and some free online. Finally, I have a handful of friends who listen well to audio books and we always share.

Start Business pound today to hear, instead of trying (and if) to read them, and you will automatically start learning at an incredible pace.

Reading Business Books: A must for entrepreneurs to do

As a business owner, one of the most important things you can do to increase your business and improve your professional skills and knowledge is taking the time to deal with the latest business literature.

As entrepreneurs, it is simple, as the challenges you face every day feel is unique to your situation. However, it is very likely that other professionals have faced and overcome many of the same challenges. There is help so many great publications, business oriented as you learn to live with the day-to-day personal and professional challenges which they deal. Time you spend keeping with current business literature is definitely time well spent. It is an investment in your business and in themselves.

Whatever your requirements are, you’ll probably find with big business publications, written by successful professionals and consultants that provide valuable insights into how to deal with business challenges that you face at any given time.

Proposed topics include:
The following list represents some of the many types of business literature that will help you to practice your professional skills.

Business Networking: Books like Million Dollar Networking and Nonstop Networking by Andrea Nierenberg offer great ideas for improving your business by learning to expand your network of business contacts.

Conflict: If you own or manage a business, dealing with conflict is an inevitable part of your work. Books such as the national bestseller Crucial Confrontations, Kerry Patterson, Joseph Grenny, Ron McMillan and Al Switzler to sound writing guidelines for learning how to effectively with conflict.

Entrepreneurship: Dive Right In, the sharks will not bite by Jane Wesman is a great resource for those who are in the process of founding a new company, and for those who wish to improve their existing businesses.

Recruitment of employees, every time when entrepreneurs are faced with adding a new employee, they want it knew more about how to make it the best choice from among the candidate pool. Hire the head by Lou Adler provides valuable information on how to build great teams with performance-based salary policies.

Public Speaking: Is the idea in a speech before a group of people make you nervous, or even scare you? As an entrepreneur can cultivate powerful presentation skills a great way to promote your business in your community and be over the media. Publications like the confident speaker of Larina Kase and Harrison Monarth can help you learn how to overcome your public speaking fears.

Read Business tip for fitting in your diary
Entrepreneurs are for the care of everything and everyone but themselves notorious. Most entrepreneurs will be of great use that time to focus on their physical and mental well-being, and most are also adept at multi-tasking. As you probably already juggling multiple tasks very well, why not some of these skills to work themselves? It can be fairly easy to combine the exercise your body needs with the acquisition of knowledge that will help you lead your company into an even more successful direction.

Get a treadmill or cross trainer, and set aside thirty minutes each day for themselves. During exercise, you will be to hear the latest business books read on your MP3 player or if you have enough to get a book and coordinating the sports equipment handle the same time. Your health and stress levels are likely to improve dramatically and you will be maximizing the use of your time!

At this juncture, you will have decided that you possess the skills necessary to be a great business manager. You may have read how you can lead large groups of employees. You may have found out that you will need to be great at getting people under you to do what needs to be done.If you have heard all of this and the job fits your personality, then you should be doing research on how you can be a business manager. When you are making plans for the career change, you will want to make sure that you know a lot about the field you are considering.

Some jobs look good but once you find out what they entail you will find they are not right for you. This is usually true in those coveted high paying careers. People usually get hung up on the prospect of making more money and they forget that they need to choose a career that is fun and interesting. If you dont want to make this mistake you will want to get a hold of at least one educational essay on your chosen careers in business management.

When looking for those essays that describe you career of business management, try to make sure it isnt by companies looking to hire new people because they tend to spin it towards thier business.Consider that if it sounds far too good, then throw the essay in the trash. Dont waste your time on pipe dreams, when what you need is the facts.

There may be a few great websites that will help you find information about working in those careers. You will want to try an essay about business management because the information will be unbiased.

Reading essays on careers on business management that has someone who may be bitter abut thier current position or even thier last one is just as bad as reading the one that is too much like an advertisement. If you look at the essay and it is unbiased you will know exactly what may happen in that kind of job.

Yes, you may see all the bad thing that could happen from the bitter person, but that only applies to the place he worked, making this essay totally useless.